Content
From individual posts to an entire strategy created and curated just for your company, I will transform your online presence into an authentic and engaging experience for your audience. I understand that the more your content engages your audience, the more responsive they will be to your call to action.
Social Content & Strategy Portfolio
ABC Promotional Marketing, Inc.
Having clear and consistent brand messaging is important to any company. However, when a company’s main focus is its clients’ brand identity, maintaining a cohesive online strategy is essential.
The challenge for ABC was maintaining their status as the brand their clients already know and trust while pivoting to account for the changes to the industry brought on by social distancing. A focus on creating branded merchandise for events and tradeshows had to shift to a strategy of helping companies stay connected with their employees and clients working remotely.
The solution was focusing on how ABC could serve its clients best during the unprecedented circumstances. I created a new strategy that included five social media platforms, email messaging, and targeted messaging through LinkedIn for the third and fourth quarters.
By re-strategizing, ABC was not only able to remain profitable during a pandemic, but in 2020, they exceeded their 2019 sales! Adding a blog component in the first quarter of 2021 has kept the momentum going and led to an outstanding first quarter.
Social Services Non-Profit (Anonymous)
In addition to the donor solicitation letters mentioned in the COPY section of my website, I used Facebook and Instagram as a tool to set up events, raise funds, and recruit volunteers for this organization.
Most importantly, we were able to use it as a tool to mobilize the community to help the organization fill the needs of its clients at a time when even finding canned goods and toilet paper at the grocery store seemed impossible.
When the non-profits pantry got dangerously low on supplies due to hoarding in Los Angeles, their social media followers came through BIG TIME with donations of canned goods, fresh produce, cleaning supplies, and household essentials.
Because of the work that had been done to engage the audience and grow their following in previous months the targeted posts about their needs were met by an audience that was ready and willing to do what they could to ensure that the organization stayed open to serve the community that depended on them.
Keeping the momentum going through the summer and into the fall was an additional challenge. However, due to the continued social media presence, followers came through again for the Back to School event and the Annual Holiday Festival. They provided school supplies and holiday gifts for hundreds of homeless and low-income children.